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Brian Malarkey calls an audible. His REAL next restaurant.

7 Oct

In a recent FoodHuddle post, I shared details about what was to be Brian Malarkey and James Brennan’s next hot spot. Not so, I’m told. The indefatigable duo has set their sites on East County San Diego. Specifically, La Mesa, in the former location of Gio Bistro & Wine Bar, 8384 La Mesa Boulevard, whose lifeless body is just tepid (it officially closed less than a week ago). Apparently the location was too good to pass up, so they called an audible.

According to a trusted source, Malarkey-Brennan’s new venture will be named Gingham (ring a country bell?), following suit with their other fabric- and pattern-themed establishments. And it’s slated to open prior to La Jolla’s Herringbone.

Starting the trek of high-profile restaurateurs to East County was Jeff Rossman, executive chef/owner of Terra American Bistro (disclaimer: he’s one of my PR clients), which relocated a handful of months ago from Hillcrest after 13 years. With Rossman having tested the waters with success, an increasing number of restaurateurs and  foodophiles will undoubtedly follow, just as Malarkey-Brennan has. Other notable newbies in the area include PubCakes and Lisko Artisan Deli and Fish Market.

Do you think La Mesa is fertile ground for the restaurant/nightclub experience typical of Malarkey-Brennan’s MO?